Forever Living Products in Magnificent Mile, Chicago In Michigan Avenue of Chicago lies the Magnificent Mile. Also known as Mag Mile, it is an upscale section and very famous part of Near North. Its boundaries run from Chicago River to Oak Street. It is close to the Chicago downtown and Rush Street. It is Chicago’s largest shopping area, with an approximate area of 3,100,000 square feet. Retail stores, museums, restaurants, and hotels are to be found in the Mag Mile.