Forever Living Products in Fulton River District, Chicago Fulton River District is located at the edge of downtown area and northwest of the Loop. The district is bordered by Chicago River to the eastern end. While walking around the district, you will feel the exciting and vibrant energy and can see the rich history of the neighborhood including faded bricks and industrial grits. In the mid-2010s the arrival of IT giants like Google to the west of Fulton Market, the district became an established upscale community. The area is so much in demand that it has become Chicago’s one of the hottest upcoming neighborhoods. Major corporations, restaurants, and companies like Uber, Soho House, Google making their way into Fulton Market reflects the growing evolution of play/work/live neighborhood.